Built by combat sports people. For combat sports people.
A custom apparel brand for the gyms, academies, and athletes that take this seriously.
Started in 2018. Built around the gyms.
Alva started in 2018 with a simple problem in mind: gym owners and academy leaders deserved better apparel options for their students. Most of what was out there was either generic, overpriced, or impossible to customize without ordering thousands of units.
We've spent the years since making custom apparel for combat sports gyms across the US — running team kits, branded merch programs, tournament gear, and one-off competition runs. Along the way we learned a lot about what works and what doesn't.
In 2026, we rebuilt our partner program from the ground up using everything we'd learned. The result is what you see today — Alva On-Demand for ongoing team stores, and Custom Bulk for one-off runs. Cleaner, faster, more focused on what actually helps a gym grow.
A note from Jason.
I started Alva because I wanted to help gym owners and academy leaders give their students gear they'd actually be proud to wear.
I'm a BJJ practitioner — six years on the mat. I know what it feels like to be a student looking at your gym's merch and thinking "I'd buy that if it looked better." And I know what it looks like from the other side too — gym owners trying to figure out how to run an apparel program on top of running a gym, with not enough time and not enough margin.
That's the gap Alva fills. We give you a catalog full of products that are on-trend, well-designed, and built to actually sell. You bring the brand, the community, and the gym. We bring the gear and handle the rest.
If you've ever felt like your students deserve better than what's out there — that's why we built this.
Three things we hold to.
- 01
Gear students actually want.
If it doesn't look as good off the mat as it does on, we don't make it. Every product has to earn its place in the catalog.
- 02
Gym owners shouldn't have to be merch experts.
Running a gym is already a full-time job. The pricing, the design, the fulfillment — let us handle it. You focus on your students.
- 03
The brand stays premium across the network.
One price per product across every partner gym. No undercutting, no race to the bottom. Everyone's brand stays protected.
Where we've been.
Ready to outfit your gym?
Apply to become a Founding Partner, or get a quote for a custom bulk run.