A branded apparel program for your academy, run by us.
We design the gear, manage the store, ship every order, and pay your gym 25% on every sale.
Fight kits we've designed and produced.
Each kit is a matching rashguard and fight shorts, designed by our team for a real academy.
- SBG Vancouver
- Musquiz Jiu Jitsu
- Sunset Martial Arts
- Far West Jiu Jitsu Club
- South Shore Jiu Jitsu & MMA
- True Grit BJJ
- Mark44 Martial Arts Academy
- Apex Martial Arts Academy
- Alpha Krav Maga Cape Cod
- Domination Jiu Jitsu
- Hierba Mala Brazilian Jiu-Jitsu
- Team Mannon BJJ
- Accrete Martial Arts
- E3 Jiu Jitsu
- Gracie Burlington Jiu Jitsu
- Hebron Jiu Jitsu & MMA
- Southwick Black Belt Academy
- Blackstar Kickboxing & MMA
- Flow BJJ
Your gym's kit could be next.
Your gym gets a real apparel brand. Without the headache of running one.
Most gym merch programs hand you a catalog of blanks, slap your logo on them, and call it a day. The result is generic gear that sits in a corner cabinet collecting dust.
Alva On-Demand is different. Every Founding Partner gets a cohesive, well-designed apparel collection — built to be the gear your students actually want to wear. On the mats, at the gym, walking around town.
Every piece is made on demand — produced only after a member places an order. No inventory to buy, no sizes to guess, no unsold shirts sitting in a box. We handle design, pricing, production, fulfillment, payments, and customer service. Your gym shows up once for the Brand Brief — and gets a monthly payout for as long as the store runs.
Some of what we make.
This is a slice of the range, not all of it. If your members want something that isn't here, ask — we'll look at sourcing it and bringing it into your collection.
Ship times are typical, not guaranteed. Every product page shows its ship time before checkout.
What you get, and what it costs.
Designed, mocked up, and live the day your store opens.
Fresh drops keep students coming back to the store.
A structured onboarding document — async, on your time.
If you have one logo, we build the variations you need.
Paid monthly. Same percentage across every product.
No upfront product costs. No inventory to carry.
Production, shipping, and customer service — all us.
Your rate never increases. Standard rate is $147/mo.
- Sale price
- $30.00
- Your gym keeps
- $7.50
- To cover subscription
- ~13 tees/mo
- Sale price
- $60.00
- Your gym keeps
- $15.00
- To cover subscription
- ~7 rashguards/mo
Past the subscription, every sale is pure margin to your gym — paid monthly.
From checkout to live store.
- 01
Claim your founding spot
Lock in $97/mo for life via secure checkout. No setup fee, cancel anytime.
- 02
Complete the Brand Brief
After checkout, you fill out a structured intake document at your own pace — no calendar tag, no 45-minute Zoom. Most partners finish in under 10 minutes. It covers:
- Your gym's identity
- Logos & brand assets
- Color preferences
- Brands you admire aesthetically
- Your student demographics
- What products to prioritize first
- Vibe inspiration & references
- Anything we should avoid
- 03
We design your launch collection
5 launch products, mocked up for your approval. Revisions included.
- 04
Your store goes live
Custom URL, your branding, your products. Share with your members and start selling.
- 05
Monthly drops + monthly payouts
3 new products designed and added every month. Your 25% rev share paid out the same way.
- Designing and producing fight gear since 2020
- Same manufacturing partner for every order
- Gear worn by UFC athletes
- No contracts. Cancel anytime.
The honest objections. Answered.
I don't want to buy inventory.
Every item is made on demand, after a member orders. You never buy stock, never guess sizes, never sit on unsold shirts.
I don't have time to run a store.
We design it, host it, ship it, and handle every customer service email. Your only required step is the Brand Brief.
What if nobody buys?
There's no inventory to lose money on, no contract, and you can cancel anytime. Your only exposure is the monthly subscription.
My members will just buy elsewhere.
We set one retail price across every partner store, so your gear is never undercut by another gym's. Your $60 rashguard is $60 at every Alva-partnered gym.
My members will wait weeks for orders.
Cotton goods are made in the US and ship in under a week. Sublimated rashguards and fight shorts take 2–3 weeks from our manufacturing partner. Every product page shows its ship time before checkout, and we handle every status email — not your front desk.
Sizing is a nightmare.
Nothing is pre-bought, so there's no size guessing and no dead stock. Every product page carries a full size chart, and members deal with us directly on exchanges.
Gym owners who've run the program.
Gear we've made for professional fighters.
The same design and production process behind every partner collection.
What gym owners and students say.
Verified Google reviews from people who've bought and worn Alva gear.
Questions, answered.
Rashguards and BJJ shorts ship from our manufacturing partner in the Philippines — typically 2–3 weeks. Most other items (tees, hoodies, jerseys, etc.) are made in the US and ship within a week or less.
Consistent pricing across the partner network keeps the brand premium and avoids any race to undercut between gyms. It also means your gym never has to think about margins or market rates — we've done the math, and every partner is on level ground.
Our Custom Bulk program handles one-off runs with different materials, weights, and constructions. Founding Partners often use both — on-demand for everyday gear, Custom Bulk for competition team kits or special drops.
Yes. No long-term contracts. If you cancel, your store comes down at the end of your billing month. Note: Founding Partner pricing is only locked in while you're an active partner — if you cancel and rejoin later, you join at the standard rate.
No. You can run other apparel programs alongside Alva. We're confident enough in what we offer that we don't need to lock you in.
You always own your logos and brand assets. Alva retains ownership of the original artwork and design work we create, which is licensed for use in your store as long as you're an active partner.
Monthly. We process your 25% revenue share at the start of the following month, paid via direct bank transfer or PayPal — whichever works best for you.
Every month you receive a statement showing each order from your store and your 25% share of it. We're rolling out a partner dashboard where you can check sales and commissions any time — Founding Partners get access first.
The Founding Partner cohort closes. New partners can still join, but at the standard $147/mo rate. The $97/mo rate is permanent for everyone in the founding cohort.
Yes — your members contact us directly for any issues with their orders. Your gym stays out of the customer service loop entirely.
Lock in $97/mo. Forever.
Secure your founding rate in under a minute. No setup fee, cancel anytime.