A branded apparel program for your academy, run by us.
We design the gear, manage the store, ship every order, and pay your gym 25% on every sale.
Your gym gets a real apparel brand. Without the headache of running one.
Most gym merch programs hand you a catalog of blanks, slap your logo on them, and call it a day. The result is generic gear that sits in a corner cabinet collecting dust.
Alva On-Demand is different. Every Founding Partner gets a cohesive, well-designed apparel collection — built to be the gear your students actually want to wear. On the mats, at the gym, walking around town.
We handle design, pricing, production, fulfillment, payments, and customer service. Your gym shows up once for the Brand Brief — and gets a monthly payout for as long as the store runs.
Everything Founding Partners get.
Designed, mocked up, and live the day your store opens.
Fresh drops keep students coming back to the store.
A structured onboarding document — async, on your time.
If you have one logo, we build the variations you need.
Paid monthly. Same percentage across every product.
No upfront product costs. No inventory to carry.
Production, shipping, and customer service — all us.
Your rate never increases. Standard rate is $147/mo.
One price per product. Everywhere Alva goes.
Alva sets retail pricing across every partner store — and keeps it consistent. Your $60 rashguard is $60 at every other Alva-partnered gym, too.
Protects your brand
Students never see your gym undercut by another, or the other way around. The brand stays premium.
Protects your relationships
No awkward 'why is it cheaper at the other gym?' conversations with students who shop around.
One less thing to manage
You don't have to think about margin, market rates, or what to charge. We've done the math.
Fair across the network
Every partner gym competes on community and culture — not on who can run the cheapest store.
Onboarding without the calendar tag.
No back-and-forth booking. No 45-minute Zooms. After you apply, we send a Brand Brief — a structured intake that captures everything we need to design your collection.
- —Your gym's identity
- —Logos & brand assets
- —Color preferences
- —Brands you admire aesthetically
- —Your student demographics
- —What products to prioritize first
- —Vibe inspiration & references
- —Anything we should avoid
How $97/mo plays out for your gym.
- Sale price
- $30.00
- Your gym keeps
- $7.50
- To cover subscription
- ~13 tees/mo
- Sale price
- $60.00
- Your gym keeps
- $15.00
- To cover subscription
- ~7 rashguards/mo
Once you're past the subscription, every sale is pure margin to your gym — paid out monthly.
From application to live store.
- 01
Apply
5-minute application. We review every submission to make sure we're a fit for your gym.
- 02
Complete the Brand Brief
After acceptance, you fill out the Brand Brief at your own pace. Most partners finish in under 10 minutes.
- 03
We design your launch collection
5 launch products, mocked up for your approval. Revisions included.
- 04
Your store goes live
Custom URL, your branding, your products. Share with your members and start selling.
- 05
Monthly drops + monthly payouts
3 new products designed and added every month. Your 25% rev share paid out the same way.
Questions, answered.
Rashguards and BJJ shorts ship from our manufacturing partner in the Philippines — typically 2–3 weeks. Most other items (tees, hoodies, jerseys, etc.) are made in the US and ship within a week or less.
Consistent pricing across the partner network keeps the brand premium and avoids any race to undercut between gyms. It also means your gym never has to think about margins or market rates — we've done the math, and every partner is on level ground.
Our Custom Bulk program handles one-off runs with different materials, weights, and constructions. Founding Partners often use both — on-demand for everyday gear, Custom Bulk for competition team kits or special drops.
Yes. No long-term contracts. If you cancel, your store comes down at the end of your billing month. Note: Founding Partner pricing is only locked in while you're an active partner — if you cancel and rejoin later, you join at the standard rate.
No. You can run other apparel programs alongside Alva. We're confident enough in what we offer that we don't need to lock you in.
You always own your logos and brand assets. Alva retains ownership of the original artwork and design work we create, which is licensed for use in your store as long as you're an active partner.
Monthly. We process your 25% revenue share at the start of the following month, paid via direct bank transfer or PayPal — whichever works best for you.
The Founding Partner cohort closes. New partners can still join, but at the standard $147/mo rate. The $97/mo rate is permanent for everyone in the founding cohort.
Yes — your members contact us directly for any issues with their orders. Your gym stays out of the customer service loop entirely.
Lock in $97/mo. Forever.
Apply in 5 minutes. We'll review and follow up with next steps within 48 hours.