No monthly fee · $149 one-time launch · Waived for returning partners and law enforcement combatives programs
ALVA ON-DEMAND

A branded apparel program for your academy, run by us.

We design the gear, manage the store, ship every order, and pay your gym 30% on every sale.

$149 one time
No monthly fee. No subscription. No minimums.
Build Your Branded Collection
Free mockup — nothing charged until you decide to launch.
Not ready? Apply and we'll follow up.
THE WORK

Fight kits we've designed and produced.

Each kit is a matching rashguard and fight shorts, designed by our team for a real academy.

SBG
Mark 44
Musquiz
TXO Academy
Domination Jiu Jitsu
Apex MMA
Hierba Mala
True Grit
Sunset Martial Arts
Far West Jiu Jitsu Club
GYMS WE'VE MADE GEAR FOR
  • SBG Vancouver
  • Musquiz Jiu Jitsu
  • Sunset Martial Arts
  • Far West Jiu Jitsu Club
  • South Shore Jiu Jitsu & MMA
  • True Grit BJJ
  • Mark44 Martial Arts Academy
  • Apex Martial Arts Academy
  • Alpha Krav Maga Cape Cod
  • Domination Jiu Jitsu
  • Hierba Mala Brazilian Jiu-Jitsu
  • Team Mannon BJJ
  • Accrete Martial Arts
  • E3 Jiu Jitsu
  • Gracie Burlington Jiu Jitsu
  • Hebron Jiu Jitsu & MMA
  • Southwick Black Belt Academy
  • Blackstar Kickboxing & MMA
  • Flow BJJ

Your gym's kit could be next.

Build Your Branded Collection
Free mockup — nothing charged until you decide to launch.
WHAT IT IS

Your gym gets a real apparel brand. Without the headache of running one.

Most gym merch programs hand you a catalog of blanks, slap your logo on them, and call it a day. The result is generic gear that sits in a corner cabinet collecting dust.

Alva On-Demand is different. Every partner gets a cohesive, well-designed apparel collection — built to be the gear your students actually want to wear. On the mats, at the gym, walking around town.

Every piece is made on demand — produced only after a member places an order. No inventory to buy, no sizes to guess, no unsold shirts sitting in a box. We handle design, pricing, production, fulfillment, payments, and customer service. Your gym shows up once for the Brand Brief — and gets a monthly payout for as long as the store runs.

THE PRODUCT RANGE

Some of what we make.

This is a slice of the range, not all of it. If your members want something that isn't here, ask — we'll look at sourcing it and bringing it into your collection.

Rashguard — example of a custom sublimated garment
Rashguard
Made in the Philippines · 2–3 weeks
Fight Shorts — example of a custom sublimated garment
Fight Shorts
Made in the Philippines · 2–3 weeks
Tee — blank product ready for your gym's branding
Tee
Made in the US · About a week
Basketball Jersey — blank product ready for your gym's branding
Basketball Jersey
Made in the US · About a week
Hat — blank product ready for your gym's branding
Hat
Made in the US · About a week

The line covers rashguards in short and long sleeve, grappling shorts, Muay Thai / kickboxing shorts, team jerseys, athletic performance tees, hats, and youth sizing across the fightwear line. Spats, bags, and accessories are coming soon.

Turnaround

Fightwear runs 2–3 weeks. It's cut-and-sew sublimated gear, not a graphic printed on a blank. Apparel — tees, jerseys, hats — takes about a week. That's faster than the largest academy-store program in the space, which publishes up to four weeks.

We don't offer rush shipping on made-to-order gear. If you have a date to hit — a tournament, a seminar, a gym anniversary — order through Custom Bulk instead. Ship times are typical, not guaranteed, and every product page shows its ship time before checkout.

WHAT'S INCLUDED

What you get, and what it costs.

Logo vectorization

A production-ready vector file of your logo — yours to keep, forever.

Your first fight kit design

An original kit designed for your academy, plus production pattern files.

Full store build

Collection page, product setup, photography, and sizing charts — all handled.

A rashguard for your head coach

Shipped to you as part of the launch.

The design library

Pull any design from our monthly library into your store, in your colors, free.

30% revenue share

Paid monthly. One flat rate across the entire catalog.

Full fulfillment handled

Production, shipping, and customer service — all us.

$149 one time

No monthly fee, no minimum, no renewal. Waived for returning partners and law enforcement combatives programs.

The math
ON A $30 TEE
Sale price
$30.00
Your gym keeps
$9.00
ON A $60 RASHGUARD
Sale price
$60.00
Your gym keeps
$18.00
ON A $120 KIT
Sale price
$120.00
Your gym keeps
$36.00

There's no monthly fee to earn back. Every sale is margin to your gym — paid monthly.

THE DESIGN LIBRARY

New designs every month. Yours for free, in your colors.

Every month we release new designs into a library that every partner academy can pull from. Pick any design and we put it in your store with your logo on it, recolored to your academy's palette, your name where it belongs. This costs you nothing, ever — not a setup charge, not a per-design fee, not a premium tier.

We can do that because we design each style once, then apply it across every partner academy. The design cost is already paid for by the time it reaches you. That's the advantage of a partner network over a one-off custom shop.

Any design from the monthly library, in your colors with your logoFree
Your logo applied to any existing productFree
New designs as we release themFree
Original graphic designed for your gym$39
Fully custom fight kit, exclusive to you$99

Want something no other academy will ever have? A fully custom fight kit, designed from scratch and exclusive to your gym, is $99 one time. Optional, never required. And if you ever leave, the fight kit design you paid for is yours — we send you the files.

ALVA ON-DEMAND

What else you get.

Belt-ranked colorways

On designs that suit it, we run your rashguard in belt colors, white through black. Members buy a new one at every promotion, which makes it one of the strongest repeat-sale drivers in a partner store. We'll tell you which designs work for it.

One price, every size

XS through 6XL, the same price across the range. No penalty for being a heavyweight.

Your brand, not ours

Your logo, your colors, your collection page. Orders ship in plain packaging with no third-party branding.

Designed, not slapped on

Your first kit is an original design built around your academy's identity — not your logo dropped onto a stock template.

You keep your artwork

If you ever leave, the fight kit design you paid for is yours and we send you the files. No hostage-taking, and no restart fee if you come back.

We handle the customers

Order questions, sizing, shipping, returns — every member email comes to us, not to your front desk.

WHAT YOUR GYM EARNS

30% of every sale. One flat rate.

Calculated on what the customer actually pays. No tiers, no thresholds, no categories.

ItemRetailGym earns
Short sleeve rashguard$60$18.00
Long sleeve rashguard$65$19.50
Grappling shorts$60$18.00
Muay Thai shorts$60$18.00
Team jersey$55$16.50
Rashguard + shorts kit$120$36.00
Athletic training tee$30$9.00

A gym selling ten pieces a month earns roughly $2,100 a year — with no inventory and no stock risk.

HOW IT WORKS

From your logo to a live store.

  1. 01

    Send us your brand

    Fill out the Brand Brief at your own pace — free, nothing charged. Most partners finish in under 10 minutes. It covers:

    • Your gym's identity
    • Logos & brand assets
    • Color preferences
    • Brands you admire aesthetically
    • Your student demographics
    • What products to prioritize first
    • Vibe inspiration & references
    • Anything we should avoid
  2. 02

    We design your launch collection

    Your logo vectorized, your first original fight kit designed, and your collection mocked up for approval. Revisions included.

  3. 03

    Approve, and we build the store

    When you approve your mockup, we send you an invoice for the $149 one-time Kit Design & Launch fee. Once it's paid we build your store — collection page, product setup, photography, sizing charts. No monthly fee, no renewal.

  4. 04

    New designs + monthly payouts

    New designs are added to the partner library regularly at no cost to you. Your 30% revenue share is paid out monthly.

  • Designing and producing fight gear since 2019
  • Over $200,000 in member sales across 2,400+ orders
  • Fight kits built for UFC athletes
  • No monthly fee, no contract
WHY GYMS SAY YES

The honest objections. Answered.

I don't want to buy inventory.

Every item is made on demand, after a member orders. You never buy stock, never guess sizes, never sit on unsold shirts.

I don't have time to run a store.

We design it, host it, ship it, and handle every customer service email. Your only required step is the Brand Brief.

What if nobody buys?

There's no inventory to lose money on, no contract, and no monthly fee. Your only exposure is the one-time $149 — and you keep the head coach's rashguard and your production-ready artwork either way.

My members will just buy elsewhere.

We set one retail price across every partner store, so your gear is never undercut by another gym's. Your $60 rashguard is $60 at every Alva-partnered gym.

My members will wait weeks for orders.

Cotton goods are made in the US and ship in under a week. Sublimated rashguards and fight shorts take 2–3 weeks from our manufacturing partner in the Philippines. Every product page shows its ship time up front, and we handle every status email — not your front desk.

Sizing is a nightmare.

Nothing is pre-bought, so there's no size guessing and no dead stock. Every product page carries a full size chart, and members deal with us directly on exchanges.

Couldn't I just stock the gear myself?

For cotton tees and hoodies, honestly, you should — buy a bulk run and sell them at your front desk, you'll make more per shirt. But no academy can hold five belt colors of a rashguard in eight sizes. That's 40 SKUs for one product. The store handles the long tail you can't stock; bulk handles what you can.

PARTNERS

Gym owners who've run the program.

Damien Anderson
All in BJJ
Ray Rodriguez
48 Street BJJ
Team members of All in BJJ wearing custom Alva hoodies.
Hoodies produced for All in BJJ.
ATHLETES

Gear we've made for professional fighters.

The same design and production process behind every partner collection.

Mickey Gall
UFC fighter
Aljamain Sterling
Former UFC champion
Nainoa Dung
Pro MMA fighter
Al Iaquinta on working with Alva
Al Iaquinta
UFC fighter
START HERE

See your gym's collection first.

Fill out the Brand Brief — your logo, your colors, what you're after. Takes about ten minutes. We'll design a mockup for your academy at no cost and no obligation. Nothing is charged unless you decide to launch.

FAQ

Questions, answered.

Rashguards and BJJ shorts ship from our manufacturing partner in the Philippines — typically 2–3 weeks. Most other items (tees, jerseys, hats) are printed in the US and ship within a week or less.

Consistent pricing across the partner network keeps the brand premium and avoids any race to undercut between gyms. It also means your gym never has to think about margins or market rates — we've done the math, and every partner is on level ground.

Our Custom Bulk program handles one-off runs with different materials, weights, and constructions. Partners often use both — on-demand for everyday gear, Custom Bulk for competition team kits or special drops.

There's nothing to cancel — no subscription, no contract, no renewal. If you decide to stop, your store comes down and we send you your artwork files. The $149 is one time and never recurs.

No. You can run other apparel programs alongside Alva. We're confident enough in what we offer that we don't need to lock you in.

You always own your logos and brand assets. The fight kit design you paid for is yours — if you leave the program, we send you the files. Designs pulled from our monthly partner library stay with Alva and are licensed to your store while you're an active partner.

Monthly. We process your 30% revenue share at the start of the following month, paid via direct bank transfer or PayPal — whichever works best for you.

Every month you receive a statement showing each order from your store and your 30% share of it. We're rolling out a partner dashboard where you can check sales and commissions any time.

No. One $149 Kit Design & Launch fee when you approve your design and we build the store. After that you never pay us anything — we make our money on the product, same as you.

Rashguards, grappling shorts, and Muay Thai shorts are cut-and-sew sublimated in the Philippines: 2–3 weeks. Cotton apparel is printed in the US: about a week. We don't offer rush shipping on made-to-order gear — if you have a hard date (tournament, seminar, anniversary), use Custom Bulk instead.

No. Everything is made to order, so we don't offer rush production or shipping. If you have a date to hit — a tournament, a seminar, an anniversary — order through Custom Bulk instead.

Yes — your members contact us directly for any issues with their orders. Your gym stays out of the customer service loop entirely.

See your gym's collection first.

Get a free mockup — nothing charged until you decide to launch.

Build Your Branded Collection
Free mockup — nothing charged until you decide to launch.
Not ready? Apply and we'll follow up.

Already know you want in? Skip the mockup and we'll start your build →